Through the competition student associations were encouraged to make playful Instagram-films which encourage students to exercise. The goal of the campaign was to remind students about the significance of exercise as well as to encourage students to exercise through a funny way.
The challenge was part of our Exercise 2021-2022 theme year, the aim of which is to motivate students in higher education to exercise.
Seven student associations participated in the competition. Oidipus -student association, which is a subject association for psychology students at the University of Eastern Finland, won the lottery.
Congratulations to the winners!